Obviously you need the right keywords to start. So in a nutshell, I am going to cover the basics of what should happen. You may already know some of this, but believe it or not, 97% of internet travelers only do some of the things that they need to do to rank high organically. So the first step is picking the right keywords to promote your site. This is where most people fail by not doing enough research on keywords. They either pick too broad of terms for their site, or they pick keywords that nobody is searching for.
The next of the SEO Tips is to make sure that the SEO consultant is offering you the real thing. Some SEO consultants may market their name and services as claiming they will get your website in the number 1 Google ranking. You might want to avoid these SEO consultants. Although the task is possible, there is still no guarantee that the consultant will be able to do it. The mechanisms in search engines are always changing and you should expect that your SEO consultant will be able to give you a good explanation on how your goals will be achieved given the circumstances.
Another fault I found with the SEO firm mentioned first in this article was the search terms they crowed about taking first place for. To say the least, they were rather obscure. It's a pretty impressive accomplishment to come up first on the web for the search term "furniture" or even "log furniture". But if you design a page that brings up your company first on Google for a search of "Birmingham Tuscaloosa Avenue Dry Cleaners", big deal. And that's what this SEO firm was doing.
Another thing that you should keep in mind is that when writing your page tag; you ought to avoid using your domain name or any other URL in there. It is better if you could even avoid using punctuations and 'stop words' as they take up important space. By 'stop words' I mean those words that are not recorded in the index in order to speed up the search results. Although there is no definite list to such words but one of the most commonly used words is 'The'. However you can do a Google search to find out various 'stop words'.
Remember that Search Engine Optimization is an Investment, not an Expense. Unlike paid ads, the efforts you put in to truly optimize your site today will continue to pay off well into the future.
Decide whether your website is targeting on a single keyword or a few keywords. In my opinion, each has its own pros and cons. Single keyword or keyword sniping allows you to focus seo on one keyword which means you may have very little topic to write about. Working on several keywords might lose your focus but each keyword can back one another up in case any of them fails.
Google, the single largest and most used search engine, has provided webmasters with quality guidelines for getting your site included in their results. This should be the most basic set of guidelines any webmaster should follow. There are, however, many factors which the majority of search engine optimizers agree on. These factors are based on research, observation, and accounts of experiences from webmasters and search engine optimizers.